La Riche Directions La Riche have been producing brilliance in the form of La Riche Directions hair dye since 1981, and their semi permanent colours are great for adding a wild new colour to your look. With such a massive selection of wonderfully bright and stunning colours, La Riche should definitely be at the top of your list when you want to change your shade. Please Follow All Instructions Carefully As We Will Not Be Held Responsible For End Results. Colours shown are a simulation of the actual colour. Naturally, results will vary depending on hair colour, hair type, the process and products used. We always recommend doing a strand test first..
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