Social Selling: Techniques to Influence Buyers and Changemakers Paperback – July 26, 2016

As buyers and businesses become increasingly sophisticated both on- and offline, a new sales model is sorely needed for salespeople and small business owners in the digital age. Such a model is provided by Tim Hughes in this must read book. He explains why social selling is essential for anyone who wants to increase sales by using the interconnected world of social media. Many tools and strategies are laid out for targeting potential customers, forming relationships with them, and closing deals. This is a far more successful approach than going in "cold" as many traditional salespeople and companies do.Tim Hughes also discusses the vital importance of C-level executives making the change from analogue to digital sales. Unless there is a top-down approach to this change, it can only have limited success. It also suggests that the hiring process itself has to change, as salespeople with integrity and a genuine passion for social selling will be far more successful being "social" in a digital world than salespeople who are faking it.All in all, this is a common sense, groundbreaking book that should be read by anyone in sales who wants to take full advantage of our digital age.

I am a programmer and I created my social media account and website just to build my brand. I didn't not have a vision of how to use my website and social media to build my brand. This book provided me a clear vision for me on how to promote myself in internet world. The book clearly explains1. Potential of social media in branding.2. How to use different social media for different business needs.3. Technology tools to use that will make your life easy.4. Vision and plan on how to promote your brand on social media.The authors are proven marketing people and you can follow them on twitter. The depth of details in this book is very impressive. I read this book twice and still planning to read it one more time to understand. This book is not just for companies to build their brands, it is also for individuals. Individuals tend to make their social media profiles to attract recruiters and this is wrong, this book provides strategies to promote yourself as influencer in a community. If you want to get smart in social world then get this book.

The promise of social media for selling has largely been unfulfilled. This book connects the dots between being on social media and leveraging it to build authority and garner leads.However, like any strategic marketing effort, this is not a quick fix or silver bullet. This is about shifting your mindset and your processes to dominate in your field.Hughes and Reynolds do a great job of taking you step-by-step through the process of building a social selling organization. If you really want digital transformation, this is a must-read.

Hughes and his partner were able to bring to light all the myth behind social selling and to provide great value and actionable tips for any company looking to implement a solid social selling strategy within the organisation.Weather you are an executive in a small medium size or large organisation, this book is definitely going to help you understand that social selling isn't about shouting out and using the boring corporate material your company wants you to display on your LinkedIn profile , but rather, about committing yourself in a much deeper behavioral transformation, where there is very little space for the so called '' random acts of social''Great bookAwesome knowledgeAnd for all the #changemakers out there, pay attention to this great read, and start standing out today!

There are too many people out there pitching themselves as social media experts who in the end accomplish very little beyond adding to the noise. Tim Hughes' and Matt Reynolds' recommendations come from hard-earned hands-on experience and are proven to work. If you want to increase the effectiveness of social media in your sales and marketing efforts, read this book. You will walk away with immediately implementable tactics and feel your time spent on social media is much better spent than before.

Tim Hughes knows his subject well. That's because he was a social selling practitioner long before he wrote this book. He's practiced what he preaches. Apply his expertise and reap the benefits. Great job, Tim! -- Darrel Griffin | LinkedIn Mentor | [...]

I would imagine others feel as I do ... that we woke up one day and what we thought we knew about "sales" had suddenly begun to change in big ways. I had been hearing rumblings about "social selling" but had no idea how to get started. Tim's book is outstanding. It not only explains how we got here, but all the whys and hows around embracing this brave new world ... and actionable specifics on what we must do now and each day going forward. I can't think of a better teacher or coach. Buy this book and you will jump start your Social Selling immediately. One of the best "sales" books I've ever invested in.

This is one of those books which you finish and realize that the insight gained has saved several thousand dollars in consultancy fees... plus of course the saving of time, energy and effort of learning (unnecessarily) from ones mistakes.If you are like me and don't like spending unnecessary time, money, effort or energy on unnecessary tasks, I suggest you just do what I did... make the purchase, read the book and begin benefiting (whilst enjoying the read) immediately.Seriously good and serious value,RobertPs. If you enjoy engaging with authors and best practice thinkers... Tim practices what he preaches... I've found him to be both personable and professional and will no doubt become a customer at some point.