Product Description
-------------------
Discover magazine provides a comprehensive look into the latest
news in the world of science and the effect it has on our
everyday lives. Sure to satisfy the curiosity of your most
inquisitive customers, Discover is a must-have magazine for your
waiting room.
.com Review
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Who Reads Discover?
Discover attracts intelligent and curious readers - forward
thinkers and public advocates engaging in a dialogue of action
that influences opinion leaders and encourages innovation. They
are active in their communities, carry a strong voice concerning
political issues and are very active in environmental groups.
What You Can Expect in Each Issue:
* Vital Signs: Discovers longest-running and most popular
column. Each month, an emergency room doctor describes and solves
a real-life medical mystery.
* Better Planet: Questioning the choices we make about our
environment, and how we affect its overall .
* 20 Things You Didnt Know About...: An exploration of arcane
and interesting bits of information that you may not be able to
Google.
* Data: Informative news section with short pieces on breaking
science developments.
* Blinded by Science: A column where humor meets science, written
by novelist Bruno Maddox
( http://www..com/s/ref=nb_ss_mag?url=search-alias%3Daps&field-keywords=Bruno+Maddox&x=0&y=0 )
, nominated for the 2007 National Magazine Award, Columns and
Commentary.
* ThinkTech: Discover's monthly look at technology moving out of
the lab and into the mainstream.
* Features: Cover subjects represent a selection of topical
science, technology, environmental, global and issues that
affect our life and the world around us. Recent issues include:
Year in Science, Dedicated issue, The Secret Einstein, Better
Planet, Extreme Engineering, Scientist of the Year. Past Issues:
Contributors:
Discover draws on the talents of some of America's premier
nonfiction writers, including Walter Isaacson
( http://www..com/s/ref=nb_ss_gw?url=search-alias%3Dstripbooks&field-keywords=Walter+Isaacson&x=0&y=0 )
, Jared Diamond
( http://www..com/s/ref=nb_ss_b?url=search-alias%3Dstripbooks&field-keywords=Jared+Diamond&x=0&y=0 )
, Jim Holt
( http://www..com/s/ref=nb_ss_b?url=search-alias%3Dstripbooks&field-keywords=jim+holt&x=0&y=0 )
, and Carl Zimmer
( http://www..com/s/ref=nb_ss_b?url=search-alias%3Dstripbooks&field-keywords=carl+zimmer&x=0&y=0 )
. Some of our contributors are veteran science journalists;
others regard science just as one source of great ideas. What
they all have in common is a rare ability to conduct deep
investigations into the most complex topics and emerge with
stories that will entertain and enlighten anyone who appreciates
a good narrative.
Magazine Layout:
Discover gives its readers the real story: on-the-scene
photography, highly personal portrait s, and cutting edge
scientific imagery. The design is elegant and refined--not dry
like a textbook, not glossy and remote like a travel guide. Every
issue contains a balance of big-idea, text driven stories and
more image-rich features that convey the feel of where and how
the most amazing research happens.
Comparisons to Other Magazines:
Discover examines what really matters about science and places
it squarely in a human context. It is an accessible guide to the
ideas that matter most in today's world. Unlike Scientific
American, it is accessible to any curious reader, not just to
science insiders. Unlike Popular Science and Popular Mechanics,
it focuses on ideas and discoveries, not gadgets and weapons. And
unlike National Geographic, it does not shy away from the
personal, political, and social aspects of science. Above all,
Discover is unique in combining deep, probing reporting with
accessible, narrative writing--more in the mode of The New Yorker
than in the style of traditional science journalism.
Advertising:
US Navy, Chevy, Hartford, Bose, Aridian Publishing, Shell, BBC,
PBS, VISA, Ford, Ambien, GM, Sony, Sanyo, Discovery Channel, Math
Tutor, Rosetta Stone, Gel Pro, Caravan Tours, First Street,
Vanguard, Michelin, Lantus, etc.
Awards:
* Discover was presented with an award by the American Society
of Journalists and Authors for July '07 feature on Science and
Islam.
* MPA Digital Awards 2007 BEST PODCAST SERIES: Recognizes
creativity and content innovation in a magazines podcast series
Discovers Vital Signs won 3rd place.
* 2007 Ellie National Magazine Award Finalist, Columns and
Commentary
.com Review:
Science rules the headlines these days, with new developments
each week in genetics, astrophysics, computers, and medicine, and
Discover is a great way to get a broad spectrum of science news.
Designed for the general reader, Discover translates and
interprets many of the same stories professionals peruse in
Scientific American. Accessible articles on genetically
engineered food, what's living in your pillows, real robots in
action, and what makes a Stradivarius sing add up to a truly
delightful family science magazine. Each issue brings to light
new and newsworthy topics to stimulate dinnertime and
water-cooler conversations beyond the mundane, and Discover
spices the mix with puzzles, Web links, book reviews, and
experiments for amateur scientists. --Therese Littleton
