About the Brand
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Numi's vision is to inspire well-being of mind, body, and spirit
through the simple art of tea. Numi elevates the tea experience
through quality, creativity, and authenticity. We are grateful to
those who contribute to our tea journey, and we hope to have a
positive impact on all members of our "Communitea"--from farmer
to packer to our fellow tea drinker. Conscientious of the impact
of our actions, we aspire to be environmentally responsible and
globally sustainable by using recyclable and biodegradable
packaging and sustainable bamboo in our merchandising.
The Numi Journey
In the fall of 1999, brother and sister Ahmed and Reem had a
vision-to revive the serenity, creativity, and comfort that is
inspired by the simple art of tea. Both artistic souls and world
explorers, the two siblings have combined their belief in the
transcendental properties of tea with their individual passions
for photography, art, and culture. The result of this blend was
Numi Tea, a refreshing and innovative selection of teas and
teasans that awaken the palate, inspire the soul, and gracefully
enhance water's unique potential.
The brother and sister duo behind Numi TeaAhmed, the master
alchemist behind Numi's blends, discovered the calming simplicity
of tea and al teasans while living in Prague, Czech Republic,
where he co-owned and ran two teahouses. A distinguished
photographer, Ahmed used his artistic and intuitive nature as a
foundation for his innovative and artisan approach to the
blending of teas.
Fluent in English, Arabic, French, German and Czech, Ahmed is a
citizen of the world; each pot of Numi tea is an amalgamation of
his worldly cultural knowledge, his in-depth understanding of
teas, and his appreciation for quality.
Ahmed's sister Reem has a background that is almost as diverse
as the selection of Numi teas. Before the advent of Numi, Reem, a
biomedical engineer, moved to Italy to nurture her artistic
aspirations. Reem has exhibited her artwork around the world in
San Francisco, New York City, Melbourne, and Florence. But you
don't need to be a globetrotter to admire her artwork--Reem's
original paintings are also exhibited on each one of Numi's
packages. Inspired by her brother's photos and by the meditative
nature and timeless essence of tea, Reem painted Numi's artwork
using oil on small tin plates, with imagery that evokes a slower,
more contemplative way of being. Reem believes that tea, like
art, has a universal essence and is a portal for self-reflection.
What started as a dream in Reem's small Oakland apartment moved
to a lovely 25,000 squrare-foot space on the Oakland waterfront
and has progressed into an exciting and delicious journey. Since
its beginning, Numi has carved a distinct path in the U.S. tea
world by introducing exotic teas such as Rooibos (Red Tea), Lemon
Myrtle, Honeybush, and Dry Desert Lime, and also by offering
full-leaf tea in teabags, without added oils or flavorings. Numi
continues to pave the way and set new tea trends, most recently
with its creation of the hand-sewn and handcrafted "Flowering
Teas."
- MATE LEMON: This infusion of South American Yerba Maté, Australian Lemon Myrtle and green tea unfolds into a lemon taste with sweet, earthy undertones. Its stimulating effect evokes a cheerful mental lucidity..
- BRIGHT, FRESH GREEN TEA: Whether you're looking for jasmine tea, powder green tea, or matcha green tea powder, Numi has the bright, aceous green tea you're craving..
- BAGGED TEA: Numi's full-leaf quality teas come in convenient tea bags for the perfect brewing every time. Individually wrapped tea bags ensure your tea is fresh, every time..
- NUMI'S TEAS and tisanes bring you the flavor and benefits of full-leaf tea in a variety of styles, flavors and brewing methods from tea bags and loose leaf teas to flowering teas, iced teas, and bottled teas..
- PREMIUM FULL-LEAF quality teas & al teasans blended w/ only 100% real fruits, flowers, & spices. Try our black, green, white, Pu-erh, rooibos, al, & turmeric teas..